^{VISUAL IDENTITY - MOTION GRAPHICS}

80% Magazzine is conceived as a digital publication that explores the contemporary image through different questions and concepts that co-exist with the worlds of fashion and art. The identity is based on the use of a negative image to play with the concept of the doppelgänger, the evil double.

^CONCEPT 

Martin Mayorga + Teresa Segovia
*Doppelgänger ([ˈdɔpəlˌɡɛŋɐ]i) is the German word for the ghostly double or evil impersonation of a living person. The word comes from doppel, meaning ‘double’ and gän- ger: ‘walking’. The term is used to designate any double of a person, commonly in reference to the ‘evil twin’ or the phenomenon of bilocation.

^ARTISTS

^{Ahren Warner
Alejandro Madrid
Alexandra Liesse
Alvariviry
Camila Gb
Cecilia Sebastián de Erice
Chaeri Kim
Claudia Laverack
Fatou Seck
Guia Haus
Ismael López Portilla
Josepha Edbauer
Julia Runggaldier
Lucci Garcia
Lucía Lomas
Luis Calvo + Carlota Ferreiro +
Sierra + Gadea Evans + Tere Segovia
Maite de Orbe
Ozziline Mercedes
Raúl Galán Hurtado
Sammy Loren
Sofia Sohr
Suzannah Pettigrew
Uchercie
Viper Blond}

^YEAR

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